Brand
Brand guidelines
The RODMENA logo, hou tae uise it, an aw the files ye need. This is version 1.0, released 5 October 2026.
Doonload the kit
The kit hauds aw the logo files ablo in the ane archive, thegither wi a read-me an the licence. Dounlaid the files an host them yersel.
Logo, SVG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-app-icon.svg | SVG | 2.8 KB | |
| rodmena-bimi.svg | SVG | 2.6 KB | |
| rodmena-monogram-black.svg | SVG | black | 15.2 KB |
| rodmena-monogram-white.svg | SVG | white | 15.2 KB |
| rodmena-wordmark-black.svg | SVG | black | 35.4 KB |
| rodmena-wordmark-white.svg | SVG | white | 35.4 KB |
Logo, PNG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-logo-512.png | PNG | 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-256.png | PNG | black, 256 × 256 px | 3.4 KB |
| rodmena-monogram-black-512.png | PNG | black, 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-1024.png | PNG | black, 1024 × 1024 px | 17.1 KB |
| rodmena-monogram-white-256.png | PNG | white, 256 × 256 px | 4.0 KB |
| rodmena-monogram-white-512.png | PNG | white, 512 × 512 px | 8.9 KB |
| rodmena-monogram-white-1024.png | PNG | white, 1024 × 1024 px | 19.3 KB |
| rodmena-wordmark-black-800.png | PNG | black, 800 × 190 px | 14.9 KB |
| rodmena-wordmark-black-1600.png | PNG | black, 1600 × 380 px | 32.9 KB |
| rodmena-wordmark-black-3200.png | PNG | black, 3200 × 760 px | 71.8 KB |
| rodmena-wordmark-on-black-1600.png | PNG | white on black, 1600 × 477 px | 40.8 KB |
| rodmena-wordmark-on-white-1600.png | PNG | black on white, 1600 × 477 px | 42.2 KB |
| rodmena-wordmark-white-800.png | PNG | white, 800 × 190 px | 16.8 KB |
| rodmena-wordmark-white-1600.png | PNG | white, 1600 × 380 px | 37.2 KB |
| rodmena-wordmark-white-3200.png | PNG | white, 3200 × 760 px | 81.5 KB |
Prent, PDF an EPS
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-monogram.eps | EPS | 23.0 KB | |
| rodmena-monogram.pdf | 17.8 KB | ||
| rodmena-wordmark.eps | EPS | 56.0 KB | |
| rodmena-wordmark.pdf | 44.1 KB |
Social profiles
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-avatar-400.png | PNG | 400 × 400 px | 5.6 KB |
| rodmena-avatar-1000.png | PNG | 1000 × 1000 px | 15.9 KB |
| rodmena-github-social-1280x640.png | PNG | 1280 × 640 px | 20.9 KB |
| rodmena-linkedin-cover-1128x191.png | PNG | 1128 × 191 px | 8.1 KB |
Email signature
| File | Format | Details | Size |
|---|---|---|---|
| email-signature.html | HTML | 1.0 KB | |
| email-signature.txt | Text | 219 B | |
| rodmena-email-logo-600x144.png | PNG | 600 × 144 px | 12.1 KB |
Icons for a site or app
| File | Format | Details | Size |
|---|---|---|---|
| android-chrome-192x192.png | PNG | 192 × 192 px | 4.5 KB |
| android-chrome-512x512.png | PNG | 512 × 512 px | 13.4 KB |
| apple-touch-icon.png | PNG | 180 × 180 px | 2.6 KB |
| favicon.ico | ICO | 16, 32, 48 px | 2.2 KB |
| favicon.svg | SVG | 2.8 KB | |
| head-snippet.html | HTML | 371 B | |
| icon-maskable-512.png | PNG | 512 × 512 px | 6.7 KB |
| site.webmanifest | Manifest | 739 B |
Read me
| File | Format | Details | Size |
|---|---|---|---|
| README.txt | Text | 3.3 KB |
The logo
The RODMENA wordmark is the primary logo. The R monogram stands in where the name is already present or the space is square. The RODMENA app icon is the monogram on a black tile, for browser tabs, home screens and profile pictures.
White on black and black on white baith reach a contrast o 21.0:1.
Whilk file tae uise
- Screens and the web
- Uise the SVG files, whilk bide shairp at onie size.
- Whaur SVG isna acceptit
- Uise the PNG files, whilk come transparent in black or white, or solit on black or white.
- Prent
- Uise the PDF or EPS files. Thay ar pure black (K100), an white is the unprentit paper.
- A steid or app
- Uise the web-icons faulder, whilk hauds the favicon, touch icon, Android icons, a web manifest an the matchin head tags.
- Uise the seignatur in the email faulder. Acause it attaches the logo tae the message, nae image is fetched frae oor server.
- Anither wabsteid
- Dounload the files and serve them frae yer ain site wi an img element. Dinna link tae the files on oor server.
Clear space an minimum size
Keep clear space o X on aw sides o the logo. X is hauf the hicht o the O in the wordmark, and naething else may enter the dashed aurie.
Wordmark: 140 px or 35 mm wide
Monogram: 32 px or 8 mm wide
Ablow 32 px, uise the app icon
Colour
The logo is black or white and naething else. In prent it is pure black, K100.
Black
#000000 · RGB 0, 0, 0
Prent: K100 (C0 M0 Y0 K100)
The logo on licht grund, an aw prentit logos.
White
#ffffff · RGB 255, 255, 255
Prent: Paper no prentit
The logo on dark backgrunds. In prent, white is the paper itsel.
Screen accents
The accents colour the site aroond the logo, and never the logo itsel. They are for screens anely and hae nae prent specification. Contrast is measured against ilka theme's backgrund.
| Colour | Dark theme | Licht theme | Uise |
|---|---|---|---|
| Violet | #8b5cf6 4.9:1 | #7c3aed 5.6:1 | Rules, icons and muckle text. |
| Accent text | #c4b5fd 11.3:1 | #5b21b6 8.9:1 | Smaw colourit text sic as eebrous. |
| Airtin | #a78bfa 7.7:1 | #6d28d9 7.1:1 | Links in runnin text. |
| Link hover | #f472b6 7.9:1 | #be185d 6.0:1 | Links unner the pyntèr. |
Gradient
#8b5cf6 tae #ec4899 at 135°
White on its stops: 4.2:1 an 3.5:1.
The slash, buttons and banners on screen. Never on the logo, and never in print.
No pairt o this kit: Pantone references, print specifications for the accent colours, Windows tiles, Safari pinned-tab icons, Office, letterhead, slide or business-card templates, app-store icons and a photography style.
Typography
Oor typeface is IBM Plex, pit oot by IBM unner the SIL Open Font License 1.1. The site uises IBM Plex Sans for text and heidins, IBM Plex Serif for lang readin and IBM Plex Mono for code and feegurs. Arabic-script text uises a subset o IBM Plex Sans Arabic.
IBM Plex is oor anerly typeface, uised for awthing frae wabsteids an apps tae e-mails, documents, slides an PDFs. Ye need IBM Plex instawed afore ye wirk on a RODMENA document, cause thir is nae substitute font. The wordmark is drawn artwork an is niver re-teepid in a font.
IBM Plex Sans: durable platforms
IBM Plex Serif: durable platforms
IBM Plex Mono: platforms that last
The name
Writ the company an the brand as RODMENA, in caipitals. Whaur a document needs the legal name, RODMENA LIMITED, set it as text aside the logo. The mixed-case spellin belangs the Persian name an its meanin, exponed in whit the name means.
The slash
The R’s straik rins ablow the name an rises as a slash afore the hinmaist A. That slash is the brand’s graphic device. It marks section heidins on this steid an kythes, muckle an dim, ahint some pages. Draw it in the gradient or in a single accent colour.
Products and partners
- Three products cairry the company name in their ain name: RODMENA ID, RODMENA LRS an RODMENA cmi5. Write them that wey an keep RODMENA in caipitals.
- Ither products micht cairry the line “by RODMENA” ablow or aside the product name.
- Aside a partner’s logo, match the cap heichts o the twa logos and keep X atween them. Co-branding needs a signed agreement.
Product merks
Ilka RODMENA product haes its ain merk. Whaur a product aaready haed a seembol, like Vellum’s three lines or Ledger’s balance, the merk redraws it. The ithers wis drawn for the wark ilka product does. Aw o them share the ae grid an the ae stroke wecht, an sit on a see-throu backgrund, sae they wirk in black on licht pages an in white on daurk anes.
Ilka pack hauds the merk in black an in white as SVG an PNG, an app icon, a favicon set for a steid or app, avatars an a social caird, an prent files in PDF an EPS. The 16 an 32 pixel favicons uise a separate smaa drawin o the merk, made tae bide clear at that size.
- Uise the black merk on licht backgrunds an the white merk on daurk backgrunds.
- Ablo 32 pixels, uise the files in web-icons, that cairy the smaa drawin.
- Gie the merk the product’s name as its text alternative, an shaw it aside the product name. It niver taks the steid o the RODMENA wurdmerk.
Offerins
- Highway Download the Highway pack ZIP, 240 KB
- Vellum Download the Vellum pack ZIP, 106 KB
- Provenance Download the Provenance pack ZIP, 176 KB
- Ledger Download the Ledger pack ZIP, 130 KB
- RODMENA L10n Download the RODMENA L10n pack ZIP, 210 KB
- AgentBus Download the AgentBus pack ZIP, 136 KB
- RODMENA LRS Download the RODMENA LRS pack ZIP, 160 KB
- RODMENA cmi5 Download the RODMENA cmi5 pack ZIP, 157 KB
Core platform
- MailApi Download the MailApi pack ZIP, 169 KB
- RunFlow Download the RunFlow pack ZIP, 205 KB
- Futex Download the Futex pack ZIP, 130 KB
- reTunnel Download the reTunnel pack ZIP, 230 KB
- TokenGate Download the TokenGate pack ZIP, 266 KB
- RODMENA ID Download the RODMENA ID pack ZIP, 279 KB
- Auth Download the Auth pack ZIP, 227 KB
- Prism Download the Prism pack ZIP, 231 KB
- pdfapi Download the pdfapi pack ZIP, 112 KB
- Container Registry Download the Container Registry pack ZIP, 220 KB
- RODMENA CI Download the RODMENA CI pack ZIP, 215 KB
- Uptime.Systems Download the Uptime.Systems pack ZIP, 162 KB
- Trust5 Download the Trust5 pack ZIP, 152 KB
- Graphviz Provider Download the Graphviz Provider pack ZIP, 306 KB
- Haven Download the Haven pack ZIP, 318 KB
- Trace Download the Trace pack ZIP, 166 KB
- Knowledge base Download the Knowledge base pack ZIP, 204 KB
- RED9 Download the RED9 pack ZIP, 227 KB
- Steward Download the Steward pack ZIP, 187 KB
- Tollgate Download the Tollgate pack ZIP, 152 KB
Open soorce
- supervice Download the supervice pack ZIP, 271 KB
- datashard Download the datashard pack ZIP, 220 KB
- ScriptPlan Download the ScriptPlan pack ZIP, 136 KB
- Stabilize Download the Stabilize pack ZIP, 106 KB
Backgrunds and motion
- Pit the logo on flat black, flat white or the brand gradient.
- The white logo may sit on the gradient where its contrast is at least 3:1 at every point.
- We niver animate the logo or pit it on photographs or thrang colour.
Icons
Hoose icons ar drawn on a 24-unit grid wi a 1.75-unit stroke in the praisent text colour. Like the logo, thay follae the theme.
Tone o voice
- Write plain, in Scots, in full sentences.
- State facts wi their status an date. A certification, policy or feegur aye shaws whether it is held, in progress or planned.
- Name na client withoot written permission, quote na uptime or latency feegur, and mak na claim that hasna been checked.
Accessibility
- Gie the logo the text alternative “RODMENA”.
- Whaur the logo links somewhaur, name the destination, for ensample “RODMENA home”.
- Never write the word “logo” in the text alternative.
- Keep the logo at a contrast o at least 3:1 against its backgrund.
Dae and dae no
Dae
- Uise the logo in black on licht backgrunds and in white on dark backgrunds.
- Keep clear space o X, hauf the heicht o the O, on aa sides.
- Scale the logo wi its proportions lockit.
- Uise the app icon ablo 32 pixels.
- Name the logo RODMENA in alt text.
Dinna
RODMENA
Licence
Ye may uise the RODMENA wordmark, the R monogram and the RODMENA app icon, unaltered, tae refer or link tae RODMENA LIMITED, its products and its services.
This licence is non-exclusive and royalty-free. It is given in addition to our Terms of Use, and sections 2 and 3 of those Terms (disclaimer of warranties and limitation of liability) apply to these files. It is governed by the law of England and Wales.
Dinnae uise the logo, or onything like it, in a domain name, a company or product name, a social media handle or a trade mark application. Dinnae uise it tae suggest that RODMENA endorses, certifies or sponsors you or your wark.
A pairtner may uise the logo anely as a signed pairtner agreement allous. An application throu the pairtner portal makks a record and nae agreement.
RODMENA LIMITED hauds the Cyber Essentials certificate (scope: hale organisation), an uisin oor logo daesna extend it tae ye. The Cyber Essentials mark is no pairt o this kit.
We may withdraw this licence for awbody, or for ae user, by notice. Efter notice, mak nae new uises and remuive existin uises within 30 days.
Speirins anent the brand gang tae enquiries@rodmena.co.uk. Requests for ony uise this licence disna cover gang tae legal@rodmena.co.uk.
Version
- 1.0, 5 October 2026: First release. The drawn RODMENA wordmark and the R monogram replace the earlier typed wordmark and the R and slash icon.
Thir guidelines bide at rodmena.com/branding/, and the files they descrieve at rodmena.com/brand/.