Brand
Brand guidelines
The RODMENA logo, how to use it, and all the files you need. This is version 1.0, released 5 October 2026.
Download the kit
The kit holds all the logo files below in one archive, together with a read-me and the licence. Download the files and host them yourself.
Logo, SVG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-app-icon.svg | SVG | 2.8 KB | |
| rodmena-bimi.svg | SVG | 2.6 KB | |
| rodmena-monogram-black.svg | SVG | black | 15.2 KB |
| rodmena-monogram-white.svg | SVG | white | 15.2 KB |
| rodmena-wordmark-black.svg | SVG | black | 35.4 KB |
| rodmena-wordmark-white.svg | SVG | white | 35.4 KB |
Logo, PNG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-logo-512.png | PNG | 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-256.png | PNG | black, 256 × 256 px | 3.4 KB |
| rodmena-monogram-black-512.png | PNG | black, 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-1024.png | PNG | black, 1024 × 1024 px | 17.1 KB |
| rodmena-monogram-white-256.png | PNG | white, 256 × 256 px | 4.0 KB |
| rodmena-monogram-white-512.png | PNG | white, 512 × 512 px | 8.9 KB |
| rodmena-monogram-white-1024.png | PNG | white, 1024 × 1024 px | 19.3 KB |
| rodmena-wordmark-black-800.png | PNG | black, 800 × 190 px | 14.9 KB |
| rodmena-wordmark-black-1600.png | PNG | black, 1600 × 380 px | 32.9 KB |
| rodmena-wordmark-black-3200.png | PNG | black, 3200 × 760 px | 71.8 KB |
| rodmena-wordmark-on-black-1600.png | PNG | white on black, 1600 × 477 px | 40.8 KB |
| rodmena-wordmark-on-white-1600.png | PNG | black on white, 1600 × 477 px | 42.2 KB |
| rodmena-wordmark-white-800.png | PNG | white, 800 × 190 px | 16.8 KB |
| rodmena-wordmark-white-1600.png | PNG | white, 1600 × 380 px | 37.2 KB |
| rodmena-wordmark-white-3200.png | PNG | white, 3200 × 760 px | 81.5 KB |
Print, PDF and EPS
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-monogram.eps | EPS | 23.0 KB | |
| rodmena-monogram.pdf | 17.8 KB | ||
| rodmena-wordmark.eps | EPS | 56.0 KB | |
| rodmena-wordmark.pdf | 44.1 KB |
Social profiles
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-avatar-400.png | PNG | 400 × 400 px | 5.6 KB |
| rodmena-avatar-1000.png | PNG | 1000 × 1000 px | 15.9 KB |
| rodmena-github-social-1280x640.png | PNG | 1280 × 640 px | 20.9 KB |
| rodmena-linkedin-cover-1128x191.png | PNG | 1128 × 191 px | 8.1 KB |
Email signature
| File | Format | Details | Size |
|---|---|---|---|
| email-signature.html | HTML | 1.0 KB | |
| email-signature.txt | Text | 219 B | |
| rodmena-email-logo-600x144.png | PNG | 600 × 144 px | 12.1 KB |
Icons for a site or app
| File | Format | Details | Size |
|---|---|---|---|
| android-chrome-192x192.png | PNG | 192 × 192 px | 4.5 KB |
| android-chrome-512x512.png | PNG | 512 × 512 px | 13.4 KB |
| apple-touch-icon.png | PNG | 180 × 180 px | 2.6 KB |
| favicon.ico | ICO | 16, 32, 48 px | 2.2 KB |
| favicon.svg | SVG | 2.8 KB | |
| head-snippet.html | HTML | 371 B | |
| icon-maskable-512.png | PNG | 512 × 512 px | 6.7 KB |
| site.webmanifest | Manifest | 739 B |
Read me
| File | Format | Details | Size |
|---|---|---|---|
| README.txt | Text | 3.3 KB |
The logo
The RODMENA wordmark is the primary logo. The R monogram stands in where the name is already present or the space is square. The RODMENA app icon is the monogram on a black tile, for browser tabs, home screens and profile pictures.
White on black and black on white both reach a contrast of 21.0:1.
Which file to use
- Screens and the web
- Use the SVG files, which stay sharp at any size.
- Where SVG is not accepted
- Use the PNG files, which come transparent in black or white, or solid on black or white.
- Use the PDF or EPS files. They are pure black (K100), and white is the unprinted paper.
- A site or app
- Use the web-icons folder, which holds the favicon, touch icon, Android icons, a web manifest and the matching head tags.
- Use the signature in the email folder. Because it attaches the logo to the message, no image is fetched from our server.
- Another website
- Download the files and serve them from your own site with an img element. Do not link to the files on our server.
Clear space and minimum size
Keep clear space of X on all sides of the logo. X is half the height of the O in the wordmark, and nothing else may enter the dashed area.
Wordmark: 140 px or 35 mm wide
Monogram: 32 px or 8 mm wide
Below 32 px, use the app icon
Colour
The logo is black or white and nothing else. In print it is pure black, K100.
Black
#000000 · RGB 0, 0, 0
Print: K100 (C0 M0 Y0 K100)
The logo on light backgrounds, and all printed logos.
White
#ffffff · RGB 255, 255, 255
Print: Unprinted paper
The logo on dark backgrounds. In print, white is the paper itself.
Screen accents
The accents colour the site around the logo, and never the logo itself. They are for screens only and have no print specification. Contrast is measured against each theme's background.
| Colour | Dark theme | Light theme | Use |
|---|---|---|---|
| Violet | #8b5cf6 4.9:1 | #7c3aed 5.6:1 | Rules, icons and large text. |
| Accent text | #c4b5fd 11.3:1 | #5b21b6 8.9:1 | Small coloured text such as eyebrows. |
| Link | #a78bfa 7.7:1 | #6d28d9 7.1:1 | Links in running text. |
| Link hover | #f472b6 7.9:1 | #be185d 6.0:1 | Links under the pointer. |
Gradient
#8b5cf6 to #ec4899 at 135°
White on its stops: 4.2:1 and 3.5:1.
The slash, buttons and banners on screen. Never on the logo, and never in print.
Not part of this kit: Pantone references, print specifications for the accent colours, Windows tiles, Safari pinned-tab icons, Office, letterhead, slide or business-card templates, app-store icons and a photography style.
Typography
Our typeface is IBM Plex, released by IBM under the SIL Open Font License 1.1. The site uses IBM Plex Sans for text and headings, IBM Plex Serif for long reading and IBM Plex Mono for code and figures. Arabic-script text uses a subset of IBM Plex Sans Arabic.
IBM Plex is our only typeface, used for everything from websites and apps to emails, documents, slides and PDFs. You need IBM Plex installed before you work on a RODMENA document, because there is no substitute font. The wordmark is drawn artwork and is never retyped in a font.
IBM Plex Sans: durable platforms
IBM Plex Serif: durable platforms
IBM Plex Mono: durable platforms
The name
Write the company and the brand as RODMENA, in capitals. Where a document needs the legal name, RODMENA LIMITED, set it as text beside the logo. The mixed-case spelling belongs to the Persian name and its meaning, explained in what the name means.
The slash
The R’s stroke runs beneath the name and rises as a slash before the final A. That slash is the brand’s graphic device. It marks section headings on this site and appears, large and faint, behind some pages. Draw it in the gradient or in a single accent colour.
Products and partners
- Three products carry the company name in their own name: RODMENA ID, RODMENA LRS and RODMENA cmi5. Write them that way and keep RODMENA in capitals.
- Other products may carry the line “by RODMENA” below or beside the product name.
- Beside a partner’s logo, match the cap heights of the two logos and keep X between them. Co-branding needs a signed agreement.
Product marks
Every RODMENA product has its own mark. Where a product already had a symbol, such as Vellum’s three lines or Ledger’s balance, the mark redraws it. The others were drawn for the job each product does. All of them share one grid and one stroke weight, and sit on a transparent background, so they work in black on light pages and in white on dark ones.
Each pack holds the mark in black and in white as SVG and PNG, an app icon, a favicon set for a site or app, avatars and a social card, and print files in PDF and EPS. The 16 and 32 pixel favicons use a separate small drawing of the mark, made to stay clear at that size.
- Use the black mark on light backgrounds and the white mark on dark backgrounds.
- Below 32 pixels, use the files in web-icons, which carry the small drawing.
- Give the mark the product’s name as its text alternative, and show it beside the product name. It never replaces the RODMENA wordmark.
Offerings
- Highway Download the Highway pack ZIP, 240 KB
- Vellum Download the Vellum pack ZIP, 106 KB
- Provenance Download the Provenance pack ZIP, 176 KB
- Ledger Download the Ledger pack ZIP, 130 KB
- RODMENA L10n Download the RODMENA L10n pack ZIP, 210 KB
- AgentBus Download the AgentBus pack ZIP, 136 KB
- RODMENA LRS Download the RODMENA LRS pack ZIP, 160 KB
- RODMENA cmi5 Download the RODMENA cmi5 pack ZIP, 157 KB
Core platform
- MailApi Download the MailApi pack ZIP, 169 KB
- RunFlow Download the RunFlow pack ZIP, 205 KB
- Futex Download the Futex pack ZIP, 130 KB
- reTunnel Download the reTunnel pack ZIP, 230 KB
- TokenGate Download the TokenGate pack ZIP, 266 KB
- RODMENA ID Download the RODMENA ID pack ZIP, 279 KB
- Auth Download the Auth pack ZIP, 227 KB
- Prism Download the Prism pack ZIP, 231 KB
- pdfapi Download the pdfapi pack ZIP, 112 KB
- Container Registry Download the Container Registry pack ZIP, 220 KB
- RODMENA CI Download the RODMENA CI pack ZIP, 215 KB
- Uptime.Systems Download the Uptime.Systems pack ZIP, 162 KB
- Trust5 Download the Trust5 pack ZIP, 152 KB
- Graphviz Provider Download the Graphviz Provider pack ZIP, 306 KB
- Haven Download the Haven pack ZIP, 318 KB
- Trace Download the Trace pack ZIP, 166 KB
- Knowledge base Download the Knowledge base pack ZIP, 204 KB
- RED9 Download the RED9 pack ZIP, 227 KB
- Steward Download the Steward pack ZIP, 187 KB
- Tollgate Download the Tollgate pack ZIP, 152 KB
Open source
- supervice Download the supervice pack ZIP, 271 KB
- datashard Download the datashard pack ZIP, 220 KB
- ScriptPlan Download the ScriptPlan pack ZIP, 136 KB
- Stabilize Download the Stabilize pack ZIP, 106 KB
Backgrounds and motion
- Place the logo on flat black, flat white or the brand gradient.
- The white logo may sit on the gradient where its contrast is at least 3:1 at every point.
- We never animate the logo or place it on photographs or busy colour.
Icons
House icons are drawn on a 24-unit grid with a 1.75-unit stroke in the current text colour. Like the logo, they follow the theme.
Tone of voice
- Write plainly, in British English, in full sentences.
- State facts with their status and date. A certification, policy or figure always shows whether it is held, in progress or planned.
- Name no client without written permission, quote no uptime or latency figure, and make no claim that has not been checked.
Accessibility
- Give the logo the text alternative “RODMENA”.
- Where the logo links somewhere, name the destination, for example “RODMENA home”.
- Never write the word “logo” in the text alternative.
- Keep the logo at a contrast of at least 3:1 against its background.
Do and do not
Do
- Use the logo in black on light backgrounds and in white on dark backgrounds.
- Keep clear space of X, half the height of the O, on all sides.
- Scale the logo with its proportions locked.
- Use the app icon below 32 pixels.
- Name the logo RODMENA in alt text.
Do not
RODMENA
Licence
You may use the RODMENA wordmark, the R monogram and the RODMENA app icon, unaltered, to refer or link to RODMENA LIMITED, its products and its services.
This licence is non-exclusive and royalty-free. It is given in addition to our Terms of Use, and sections 2 and 3 of those Terms (disclaimer of warranties and limitation of liability) apply to these files. It is governed by the law of England and Wales.
Do not use the logo, or anything resembling it, in a domain name, a company or product name, a social media handle or a trade mark application. Do not use it to suggest that RODMENA endorses, certifies or sponsors you or your work.
A partner may use the logo only as a signed partner agreement allows. An application through the partner portal creates a record and no agreement.
RODMENA LIMITED holds the Cyber Essentials certificate (scope: whole organisation), and using our logo does not extend it to you. The Cyber Essentials mark is not part of this kit.
We may withdraw this licence for everyone, or for one user, by notice. After notice, make no new uses and remove existing uses within 30 days.
Questions about the brand go to enquiries@rodmena.co.uk. Requests for any use this licence does not cover go to legal@rodmena.co.uk.
Version
- 1.0, 5 October 2026: First release. The drawn RODMENA wordmark and the R monogram replace the earlier typed wordmark and the R and slash icon.
These guidelines live at rodmena.com/branding/, and the files they describe at rodmena.com/brand/.