Brand
Brand guidelines
The RODMENA logo, how tae uise it, an ivery file ye need. Version 1.0, pit oot 5 October 2026.
Doonload the kit
The kit hauds ilka logo file ablow in ae archive, wi a read-me an the licence. Dounload the files an host them yersel.
Logo, SVG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-app-icon.svg | SVG | 2.8 KB | |
| rodmena-bimi.svg | SVG | 2.6 KB | |
| rodmena-monogram-black.svg | SVG | black | 15.2 KB |
| rodmena-monogram-white.svg | SVG | white | 15.2 KB |
| rodmena-wordmark-black.svg | SVG | black | 35.4 KB |
| rodmena-wordmark-white.svg | SVG | white | 35.4 KB |
Logo, PNG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-logo-512.png | PNG | 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-256.png | PNG | black, 256 × 256 px | 3.4 KB |
| rodmena-monogram-black-512.png | PNG | black, 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-1024.png | PNG | black, 1024 × 1024 px | 17.1 KB |
| rodmena-monogram-white-256.png | PNG | white, 256 × 256 px | 4.0 KB |
| rodmena-monogram-white-512.png | PNG | white, 512 × 512 px | 8.9 KB |
| rodmena-monogram-white-1024.png | PNG | white, 1024 × 1024 px | 19.3 KB |
| rodmena-wordmark-black-800.png | PNG | black, 800 × 190 px | 14.9 KB |
| rodmena-wordmark-black-1600.png | PNG | black, 1600 × 380 px | 32.9 KB |
| rodmena-wordmark-black-3200.png | PNG | black, 3200 × 760 px | 71.8 KB |
| rodmena-wordmark-on-black-1600.png | PNG | white on black, 1600 × 477 px | 40.8 KB |
| rodmena-wordmark-on-white-1600.png | PNG | black on white, 1600 × 477 px | 42.2 KB |
| rodmena-wordmark-white-800.png | PNG | white, 800 × 190 px | 16.8 KB |
| rodmena-wordmark-white-1600.png | PNG | white, 1600 × 380 px | 37.2 KB |
| rodmena-wordmark-white-3200.png | PNG | white, 3200 × 760 px | 81.5 KB |
Prent, PDF an EPS
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-monogram.eps | EPS | 23.0 KB | |
| rodmena-monogram.pdf | 17.8 KB | ||
| rodmena-wordmark.eps | EPS | 56.0 KB | |
| rodmena-wordmark.pdf | 44.1 KB |
Social profiles
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-avatar-400.png | PNG | 400 × 400 px | 5.6 KB |
| rodmena-avatar-1000.png | PNG | 1000 × 1000 px | 15.9 KB |
| rodmena-github-social-1280x640.png | PNG | 1280 × 640 px | 20.9 KB |
| rodmena-linkedin-cover-1128x191.png | PNG | 1128 × 191 px | 8.1 KB |
Email signature
| File | Format | Details | Size |
|---|---|---|---|
| email-signature.html | HTML | 1.0 KB | |
| email-signature.txt | Text | 219 B | |
| rodmena-email-logo-600x144.png | PNG | 600 × 144 px | 12.1 KB |
Icons fur a site or app
| File | Format | Details | Size |
|---|---|---|---|
| android-chrome-192x192.png | PNG | 192 × 192 px | 4.5 KB |
| android-chrome-512x512.png | PNG | 512 × 512 px | 13.4 KB |
| apple-touch-icon.png | PNG | 180 × 180 px | 2.6 KB |
| favicon.ico | ICO | 16, 32, 48 px | 2.2 KB |
| favicon.svg | SVG | 2.8 KB | |
| head-snippet.html | HTML | 371 B | |
| icon-maskable-512.png | PNG | 512 × 512 px | 6.7 KB |
| site.webmanifest | Manifest | 739 B |
Read me
| File | Format | Details | Size |
|---|---|---|---|
| README.txt | Text | 3.4 KB |
The logo
The RODMENA wordmark is the primary logo. The R monogram stands in whaur the name is already present or the space is square. The RODMENA app icon is the monogram on a black tile, for browser tabs, hame screens and profile picturs.
White on black and black on white baith reach a contrast o 21.0:1.
Whilk file tae uise
- Screens an the wab
- Uise the SVG files. Thay bide sherp at ivery size.
- Whaur SVG isnae acceptit
- Uise the PNG files: transparent in black or white, or solid on black or white.
- Prent
- Uise the PDF or EPS files. Thay ir pure black (K100); white is the unprinted paper.
- A site or app
- Uise the web-icons folder: the favicon, touch icon, Android icons, a web manifest an the matchin head tags.
- Uise the email folder. The signature pits the logo tae the message, sae nae image is fetched frae oor server.
- Anither wabsteid
- Doonload the files an serve thaim fae yer ain site wi an img element. Dinnae link tae the files on oor server.
Clear space an minimum size
Keep a clear space o X on ilka side o the logo, whaur X is hauf the hicht o the O in the wordmark. Naethin else may enter the dashed area.
Wordmark: 140 px or 35 mm wide
Monogram: 32 px or 8 mm wide
Ablow 32 px, uise the app icon
Colour
The logo is black or white an naethin else. In print it is pure black, K100.
Black
#000000 · RGB 0, 0, 0
Prent: K100 (C0 M0 Y0 K100)
The logo on licht backgrounds, an ivery prentit logo.
White
#ffffff · RGB 255, 255, 255
Prent: Paper no prentit
The logo on dark backgrunds. In prent, white is the paper itsel.
Screen accents
The accents colour the site roon the logo, an niver the logo itsel. Thay ir fur screens anely an hae nae print speceefication. Contrast is measurt agin ilka theme's backgrund.
| Colour | Dark theme | Licht theme | Uise |
|---|---|---|---|
| Violet | #8b5cf6 4.9:1 | #7c3aed 5.6:1 | Rules, icons an muckle text. |
| Accent text | #c4b5fd 11.3:1 | #5b21b6 8.9:1 | Smaw coloured text sic as eyebrows. |
| Link | #a78bfa 7.7:1 | #6d28d9 7.1:1 | Links in runnin text. |
| Link hover | #f472b6 7.9:1 | #be185d 6.0:1 | Links unner the pyntèr. |
Gradient
#8b5cf6 tae #ec4899 at 135°
White on its stops: 4.2:1 an 3.5:1.
The slash, buttons an banners on screen. Never on the logo, an never in print.
No pairt o this kit: Pantone references, print specifications fur the accent colours, Windows tiles, Safari pinned-tab icons, Office, letterhead, slide or business-caird templates, app-store icons an a photography style.
Typography
Oor typeface is IBM Plex, pit oot by IBM unner the SIL Open Font License 1.1. The site uses IBM Plex Sans fur text an heidins, IBM Plex Serif fur lang readin an IBM Plex Mono fur code an feegurs. Arabic-script text uses a subset o IBM Plex Sans Arabic.
Whaur IBM Plex isnae available, as in maist office documents, uise Arial for sans-serif text an Georgia for serif text. The wordmark is drawn artwork: niver retype it in a font.
IBM Plex Sans: platforms that last
IBM Plex Serif: durable platforms
IBM Plex Mono: platforms that last
The name
Write the company and the brand as RODMENA, in capitals. The legal name is RODMENA LIMITED; set it as text beside the logo where a document needs it. The mixed-case spelling belongs tae the Persian name an its meanin: what the name means.
The slash
The R’s stroke runs beneeth the name an rises as a slash afore the final A. That slash is the brand’s graphic device: it merks section heidins on this site an appears, lairge an faint, ahint some pages. Draw it in the gradient or in a single accent colour.
Products an pairtners
- Thrae products cairry the companie name in thair ain name: RODMENA ID, RODMENA LRS an RODMENA cmi5. Write thaim that wye, wi RODMENA in capitals.
- Ither products micht cairry the line “by RODMENA” ablow or aside the product name.
- Beside a pairtner’s logo, match the cap heichts o the twa logos an keep X atween them. Co-brandin needs a signed agreement.
Backgrunds an motion
- Pit the logo on flat black, flat white or the brand gradient.
- The white logo may sit on the gradient whaur its contrast is at least 3:1 at ivery point.
- We dinnae pit the logo on photaes or busy colour, an the logo is niver animatit.
Icons
House icons is drawn on a 24-unit grid wi a 1.75-unit stroke in the current text colour, sae they follow the theme like the logo daes.
Tone o voice
- Write plain, in Ulster Scots, in full sentences.
- State facts wi their status an date. Ilka certification, policy an figure shaws whether it is haudit, in progress or planned.
- Name nae client withoot written permeession, quote nae uptime or latency feegur, an mak nae claim that hasnae been checked.
Accessibility
- Gie the logo the text alternative “RODMENA”.
- Whaur the logo links somewhaur, name the destination, for example “RODMENA home”.
- Niver write the wurd “logo” in the text alternative.
- Keep the logo at a contrast of at least 3:1 against its background.
Dae an dae-nae
Dae
- Uise the logo in black on licht backgrounds an in white on dark backgrounds.
- Keep a clear space o X, hauf the heicht o the O, on ilka side.
- Scale the logo wi its proportions lockit.
- Uise the app icon ablow 32 pixels.
- Name the logo RODMENA in alt text.
Dinnae
RODMENA
Licence
Ye may uise the RODMENA wordmark, the R monogram an the RODMENA app icon, unaltered, tae refer or link tae RODMENA LIMITED, its products an its services.
This licence is non-exclusive and royalty-free. It is gien forbye oor Terms o Use, an sections 2 an 3 o thae Terms (disclaimer o warranties an limitation o liability) apply tae thir files. It is governed by the law o England an Wales.
Dinnae uise the logo, or onything like it, in a domain name, a company or product name, a social media handle or a trade mark application. Dinnae uise it tae suggest that RODMENA endorses, certifies or sponsors you or your wark.
A pairtner micht uise the logo only as a signed pairtner agreement allous. An application throu the pairtner portal maks a record an nae agreement.
The Cyber Essentials certificate is haudit by RODMENA LIMITED (scope: hale organisation). Uisin oor logo disnae extend it tae ye, an the Cyber Essentials mark isnae pairt o this kit.
We may tak back this licence for iverybody, or for ae uise, by notice. Efter notice, mak nae new uises an tak oot ony uises that ir thair within 30 days.
Questions aboot the brand gang tae enquiries@rodmena.co.uk. Requests for ony use this licence disnae cover gang tae legal@rodmena.co.uk.
Version
- 1.0, 5 October 2026: First release. The drawn RODMENA wordmark an the R monogram replace the earlier typed wordmark an the R an slash icon.
Thae guidelines bide at rodmena.com/branding/, an the files thay descrieve at rodmena.com/brand/.