Brand
Brand guidelines
The RODMENA logo, hoo tae use it, an aal the files ye need. This is version 1.0, released 5 October 2026.
Doonload the kit
The kit hauds aa the logo files ablow in the ane archive, thegither wi a read-me an the licence. Doonlaid the files an host them yersel.
Logo, SVG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-app-icon.svg | SVG | 2.8 KB | |
| rodmena-bimi.svg | SVG | 2.6 KB | |
| rodmena-monogram-black.svg | SVG | black | 15.2 KB |
| rodmena-monogram-white.svg | SVG | white | 15.2 KB |
| rodmena-wordmark-black.svg | SVG | black | 35.4 KB |
| rodmena-wordmark-white.svg | SVG | white | 35.4 KB |
Logo, PNG
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-logo-512.png | PNG | 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-256.png | PNG | black, 256 × 256 px | 3.4 KB |
| rodmena-monogram-black-512.png | PNG | black, 512 × 512 px | 7.6 KB |
| rodmena-monogram-black-1024.png | PNG | black, 1024 × 1024 px | 17.1 KB |
| rodmena-monogram-white-256.png | PNG | white, 256 × 256 px | 4.0 KB |
| rodmena-monogram-white-512.png | PNG | white, 512 × 512 px | 8.9 KB |
| rodmena-monogram-white-1024.png | PNG | white, 1024 × 1024 px | 19.3 KB |
| rodmena-wordmark-black-800.png | PNG | black, 800 × 190 px | 14.9 KB |
| rodmena-wordmark-black-1600.png | PNG | black, 1600 × 380 px | 32.9 KB |
| rodmena-wordmark-black-3200.png | PNG | black, 3200 × 760 px | 71.8 KB |
| rodmena-wordmark-on-black-1600.png | PNG | white on black, 1600 × 477 px | 40.8 KB |
| rodmena-wordmark-on-white-1600.png | PNG | black on white, 1600 × 477 px | 42.2 KB |
| rodmena-wordmark-white-800.png | PNG | white, 800 × 190 px | 16.8 KB |
| rodmena-wordmark-white-1600.png | PNG | white, 1600 × 380 px | 37.2 KB |
| rodmena-wordmark-white-3200.png | PNG | white, 3200 × 760 px | 81.5 KB |
Prent, PDF an EPS
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-monogram.eps | EPS | 23.0 KB | |
| rodmena-monogram.pdf | 17.8 KB | ||
| rodmena-wordmark.eps | EPS | 56.0 KB | |
| rodmena-wordmark.pdf | 44.1 KB |
Social profiles
| File | Format | Details | Size |
|---|---|---|---|
| rodmena-avatar-400.png | PNG | 400 × 400 px | 5.6 KB |
| rodmena-avatar-1000.png | PNG | 1000 × 1000 px | 15.9 KB |
| rodmena-github-social-1280x640.png | PNG | 1280 × 640 px | 20.9 KB |
| rodmena-linkedin-cover-1128x191.png | PNG | 1128 × 191 px | 8.1 KB |
Email signature
| File | Format | Details | Size |
|---|---|---|---|
| email-signature.html | HTML | 1.0 KB | |
| email-signature.txt | Text | 219 B | |
| rodmena-email-logo-600x144.png | PNG | 600 × 144 px | 12.1 KB |
Icons fur a site or app
| File | Format | Details | Size |
|---|---|---|---|
| android-chrome-192x192.png | PNG | 192 × 192 px | 4.5 KB |
| android-chrome-512x512.png | PNG | 512 × 512 px | 13.4 KB |
| apple-touch-icon.png | PNG | 180 × 180 px | 2.6 KB |
| favicon.ico | ICO | 16, 32, 48 px | 2.2 KB |
| favicon.svg | SVG | 2.8 KB | |
| head-snippet.html | HTML | 371 B | |
| icon-maskable-512.png | PNG | 512 × 512 px | 6.7 KB |
| site.webmanifest | Manifest | 739 B |
Read me
| File | Format | Details | Size |
|---|---|---|---|
| README.txt | Text | 3.3 KB |
The logo
The RODMENA wordmark is the primary logo. The R monogram stands in whaur the name is already present or the space is square. The RODMENA app icon is the monogram on a black tile, for browser tabs, hame screens and profile picturs.
White on black and black on white baith reach a contrast o 21.0:1.
Whilk file tae uise
- Screens an the wab
- Uise the SVG files, that bide shairp at onie size.
- Whaur SVG isnae acceptit
- Uise the PNG files, that come transparent in black or white, or solit on black or white.
- Prent
- Uise the PDF or EPS files. They ir pure black (K100), an white is the unprentit paper.
- A site or app
- Uise the web-icons folder, that hauds the favicon, touch icon, Android icons, a web manifest an the matchin head tags.
- Uise the signature in the email folder. As it attaches the logo tae the message, nae image is fetched frae oor server.
- Anither wabsteid
- Doonload the files an serve thaim fae yer ain site wi an img element. Dinnae link tae the files on oor server.
Clear space an minimum size
Keep clear space o X on aa sides o the logo. X is hauf the hicht o the O in the wordmark, an naethin else may enter the dashed area.
Wordmark: 140 px or 35 mm wide
Monogram: 32 px or 8 mm wide
Ablow 32 px, uise the app icon
Colour
The logo is black or white an naethin else. In print it is pure black, K100.
Black
#000000 · RGB 0, 0, 0
Prent: K100 (C0 M0 Y0 K100)
The logo on licht backgrunnds, an aa prentit logos.
White
#ffffff · RGB 255, 255, 255
Prent: Paper no prentit
The logo on dark backgrunds. In prent, white is the paper itsel.
Screen accents
The accents colour the site roon the logo, an niver the logo itsel. Thay ir fur screens anely an hae nae print speceefication. Contrast is measurt agin ilka theme's backgrund.
| Colour | Dark theme | Licht theme | Uise |
|---|---|---|---|
| Violet | #8b5cf6 4.9:1 | #7c3aed 5.6:1 | Rules, icons an muckle text. |
| Accent text | #c4b5fd 11.3:1 | #5b21b6 8.9:1 | Smaw coloured text sic as eyebrows. |
| Link | #a78bfa 7.7:1 | #6d28d9 7.1:1 | Links in runnin text. |
| Link hover | #f472b6 7.9:1 | #be185d 6.0:1 | Links unner the pyntèr. |
Gradient
#8b5cf6 tae #ec4899 at 135°
White on its stops: 4.2:1 an 3.5:1.
The slash, buttons an banners on screen. Never on the logo, an never in print.
No pairt o this kit: Pantone references, print specifications fur the accent colours, Windows tiles, Safari pinned-tab icons, Office, letterhead, slide or business-caird templates, app-store icons an a photography style.
Typography
Oor typeface is IBM Plex, pit oot by IBM unner the SIL Open Font License 1.1. The site uses IBM Plex Sans fur text an heidins, IBM Plex Serif fur lang readin an IBM Plex Mono fur code an feegurs. Arabic-script text uses a subset o IBM Plex Sans Arabic.
IBM Plex is oor anly typeface, uised fer ivrythin frae wabsteids an apps tae emails, documents, slides an PDFs. Ye need IBM Plex instawed afore ye wirk on a RODMENA document, acause thar is nae substitute font. The wordmark is drawn airtwirk an is niver retyped in a font.
IBM Plex Sans: platforms that last
IBM Plex Serif: durable platforms
IBM Plex Mono: platforms that last
The name
Writ the companie an the brand as RODMENA, in caipitals. Whar a document needs the legal name, RODMENA LIMITED, set it as text aside the logo. The mixed-case spellin belangs the Persian name an whit it means, explained in whit the name means.
The slash
The R’s stroke rins anunder the name an rises as a slash afore the hinmaist A. Thon slash is the brand’s graphic device. It merks section heidins on this site an kiths, muckle an faint, ahint some pages. Draw it in the gradient or in a single accent colour.
Products an pairtners
- Three products cairry the companie name in their ain name: RODMENA ID, RODMENA LRS an RODMENA cmi5. Write them that wey an keep RODMENA in caipitals.
- Ither products micht cairry the line “by RODMENA” ablow or aside the product name.
- Beside a pairtner’s logo, match the cap heichts o the twa logos an keep X atween them. Co-brandin needs a signed agreement.
Product merks
Ilka RODMENA product haes its ain merk. Whar a product haed a seembol aareadie, lik Vellum’s three lines or Ledger’s balance, the merk draws it ower again. The ithers wus drawn fer the wark ilka product dis. Aa o them share the yin grid an the yin stroke wecht, an sit on a see-throu backgrun, sae they wark in black on licht pages an in white on daurk yins.
Ilka pack hauds the merk in black an in white as SVG an PNG, an app icon, a favicon set fer a site or app, avatars an a social caird, an prent files in PDF an EPS. The 16 an 32 pixel favicons uise a separate wee drawin o the merk, made tae stap clear at thon size.
- Uise the black merk on licht backgruns an the white merk on daurk backgruns.
- Unner 32 pixels, uise the files in web-icons, that cairy the wee drawin.
- Gie the merk the product’s name as its text alternative, an shaw it aside the product name. It niver taks the place o the RODMENA wurdmerk.
Offerins
- Highway Download the Highway pack ZIP, 240 KB
- Vellum Download the Vellum pack ZIP, 106 KB
- Provenance Download the Provenance pack ZIP, 176 KB
- Ledger Download the Ledger pack ZIP, 130 KB
- RODMENA L10n Download the RODMENA L10n pack ZIP, 210 KB
- AgentBus Download the AgentBus pack ZIP, 136 KB
- RODMENA LRS Download the RODMENA LRS pack ZIP, 160 KB
- RODMENA cmi5 Download the RODMENA cmi5 pack ZIP, 157 KB
Core platform
- MailApi Download the MailApi pack ZIP, 169 KB
- RunFlow Download the RunFlow pack ZIP, 205 KB
- Futex Download the Futex pack ZIP, 130 KB
- reTunnel Download the reTunnel pack ZIP, 230 KB
- TokenGate Download the TokenGate pack ZIP, 266 KB
- RODMENA ID Download the RODMENA ID pack ZIP, 279 KB
- Auth Download the Auth pack ZIP, 227 KB
- Prism Download the Prism pack ZIP, 231 KB
- pdfapi Download the pdfapi pack ZIP, 112 KB
- Container Registry Download the Container Registry pack ZIP, 220 KB
- RODMENA CI Download the RODMENA CI pack ZIP, 215 KB
- Uptime.Systems Download the Uptime.Systems pack ZIP, 162 KB
- Trust5 Download the Trust5 pack ZIP, 152 KB
- Graphviz Provider Download the Graphviz Provider pack ZIP, 306 KB
- Haven Download the Haven pack ZIP, 318 KB
- Trace Download the Trace pack ZIP, 166 KB
- Knowledge base Download the Knowledge base pack ZIP, 204 KB
- RED9 Download the RED9 pack ZIP, 227 KB
- Steward Download the Steward pack ZIP, 187 KB
- Tollgate Download the Tollgate pack ZIP, 152 KB
Open soorce
- supervice Download the supervice pack ZIP, 271 KB
- datashard Download the datashard pack ZIP, 220 KB
- ScriptPlan Download the ScriptPlan pack ZIP, 136 KB
- Stabilize Download the Stabilize pack ZIP, 106 KB
Backgrunds an motion
- Pit the logo on flat black, flat white or the brand gradient.
- The white logo may sit on the gradient whaur its contrast is at least 3:1 at ivery point.
- We niver animate the logo or pit it on foties or steerin colour.
Icons
House icons ir drawn on a 24-unit grid wi a 1.75-unit stroke in the current text colour. Like the logo, they follae the theme.
Tone o voice
- Write plain, in Ulster Scots, in full sentences.
- State facts wi their status an date. A certification, policy or figur always shaws gin it is held, in progress or planned.
- Name nae client withoot written permeession, quote nae uptime or latency feegur, an mak nae claim that hasnae been checked.
Accessibility
- Gie the logo the text alternative “RODMENA”.
- Whaur the logo links somewhaur, name the destination, for example “RODMENA home”.
- Niver write the wurd “logo” in the text alternative.
- Keep the logo at a contrast of at least 3:1 against its background.
Dae an dae-nae
Dae
- Uise the logo in black on licht backgrounds an in white on dark backgrounds.
- Keep a clear space o X, hauf the heicht o the O, on aa sides.
- Scale the logo wi its proportions lockit.
- Uise the app icon ablow 32 pixels.
- Name the logo RODMENA in alt text.
Dinnae
RODMENA
Licence
Ye may uise the RODMENA wordmark, the R monogram an the RODMENA app icon, unaltered, tae refer or link tae RODMENA LIMITED, its products an its services.
This licence is non-exclusive and royalty-free. It is gien forbye oor Terms o Use, an sections 2 an 3 o thae Terms (disclaimer o warranties an limitation o liability) apply tae thir files. It is governed by the law o England an Wales.
Dinnae uise the logo, or onything like it, in a domain name, a company or product name, a social media handle or a trade mark application. Dinnae uise it tae suggest that RODMENA endorses, certifies or sponsors you or your wark.
A pairtner micht uise the logo only as a signed pairtner agreement allous. An application throu the pairtner portal maks a record an nae agreement.
RODMENA LIMITED haulds the Cyber Essentials certificate (scope: hale organisation), an usin oor logo disnae extend it tae you. The Cyber Essentials merk isnae pairt o this kit.
We may tak back this licence for iverybody, or for ae uise, by notice. Efter notice, mak nae new uises an tak oot ony uises that ir thair within 30 days.
Questions aboot the brand gang tae enquiries@rodmena.co.uk. Requests for ony use this licence disnae cover gang tae legal@rodmena.co.uk.
Version
- 1.0, 5 October 2026: First release. The drawn RODMENA wordmark an the R monogram replace the earlier typed wordmark an the R an slash icon.
Thae guidelines bide at rodmena.com/branding/, an the files thay descrieve at rodmena.com/brand/.