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The name

Whit Rodmena means

Rodmena jynes twa clessical Persie words: rūd, a cherished child, an mīnā, the azure vault o heaven. Read thegither, the name means “child o the azure heaven”.

رودمنا

Rodmena ROD-meh-nah

“bairn o the azure heaven”

رود

rūd

child, son or dochter

مینا

mīnā

heaven, the azure vault

The short answer

رود · rūd

Rūd: the cherished child

In ilka-day Persian, rūd (رود) is a river. Classical Persian gies the word mair senses: the string o a lute, a sang, an a child. Steingass's Persian-English dictionar lists “a son or dochter; a comely an amiable youth”, an the Persian dictionars o Dehkhoda, Moein an Amid define it as a child, son or dochter.[1][2]

زهی دولت مادر روزگار
که رودی چنین پرورد در کنار

How fortunate the mother of the age,
wha cradles sic a child in her airms.

Saadi, Bustān (1257), in praise o Muhammad ibn Saʻd[3]

The same word names Rudāba (رودابه), princess o Kabul in Ferdowsi’s Shahnameh, the Persian epic completit aboot 1010. She mairriet Zāl an becam the mither o Rostam, the epic’s greatest hero. Her name is read as rūd, “child”, an āb, “radiance”: the shinin child.[4]

مینا · mīnā

Mīnā: the azure vault

Mīnā (مینا) is the deep blue o the sky. Steingass gies “heaven, sky, the azure vault”, a blue gem or bead o gless, an enamel; the sky itsel is qasr-i mīnā, the palace o mīnā.[1]

The word also names mīnākārī, the Iranian airt o fusing coloured enamel ontae metal, a tradeetional craft o Isfahan whase blues is the colour the word describes.[7]

Read thegither

“bairn o the azure heaven”

Set side by side, the twa words read as ae image: a cherished child under the azure heaven. That is the literal meanin o Rodmena.

As a gien name, Rudmina (رودمینا) appears in Iranian leets o lassies' names wi the meanin "princess", shāhzādeh. The leets are a popular namin tradeetion an cite nae dictionar, sae we gie that meanin as the tradeetion gies it. Its echo in leeterature is Rudāba, the shinin bairn that was a princess o Kabul.[4]

Why we chose it

RODMENA wis foondit in Lunnon in 2025 by Farshid Ashouri, that haes Iranian heritage. He left Iran, an the successfu company he had biggit there, because o the brutal suppression o freedom o speech by the Islamic Revolutionary Guard Corps (IRGC). He gied his new company a name fae his ain language, sae that it cairries that heritage intae iverything it bigs.

The meanin is the staunart we haud oor wark tae: things made wi care, cherished by the fowk that uses them, an biggit tae last.

Aboot RODMENA

Iran, an the wurd Persian

The Greeks caa'd the Iranians Persai. Herodotus tells how they cam by the name: Perseus mairriet Andromeda, their son wis Perses, an "it wis frae this Perses that the Persians took their name". He forby records that the Persians caa'd theirsels Artaei.[5]

The story is a Greek legend. The name comes frae Pārsa, the Auld Persie name o the fowk o Cyrus the Great an o thair hameland in the sooth-wast, the day's province o Fārs.[6]

Iranians hae aye caa'd thair kintra Iran (ایران), frae the Middle Persian Ērān, biggit on the auld name Iranians uised for thaimsels. In 1935 the government askit foreign governments tae uise “Iran” in offeecial correspondence, an in 1959 it confirmed that baith names micht be uised.[6]

Throuoot this site we say Iran an Iranian fur the kintra an its fowk, the names they uise fur themsels, an Persian fur the leid, Fārsi, an its leeterature.

Sayin an writin it

Said ROD-meh-nah. In Persian script the brand is written رودمنا, letter for letter; the given name is usually spelt رودمینا, Rudmina, wi the lang ī o mīnā.

Oor wordmark is drawn, letter by letter: the stroke o the R rins unner the name an rises as a slash afore the final A. The same slash marks ilka page o this site.

Brand guidelines

Quaistions aboot the name

Whit daes Rodmena mean?

Rodmena is a Persian name formed frae rūd, “child”, an mīnā, “the azure vault o heaven”, sae it reads as “child o the azure heaven”. Iranian namin lists gie the name Rudmina the meanin “princess”.

Is Rodmena a Persian word?

It is a name biggit frae twa Persian wurds, rūd and mīnā, baith fund in classical Persian dictionars an poetry. The full name appears in Iranian lists o gien names as Rudmina.

Hou dae ye say Rodmena?

ROD-meh-nah, wi the stress on the first syllable.

Hou is Rodmena written in Persie?

رودمنا, letter for letter, or رودمینا, the usual spelling of the given name Rudmina.

Why is the company cried RODMENA?

The foonder, Farshid Ashouri, haes Iranian heirskip. He left Iran, an the successfu company he haed biggit there, because o the thran suppression o freedom o speech by the Islamic Revolutionary Guard Corps (IRGC), an named his new company in his ain leid. The name means a cherished child under the azure heaven, an it stauns for wark made wi care an biggit tae last.

Why does RODMENA say Iran?

Iran is the name Iranians uise for thair ain kintra. “Persia” cam intae European leids throu the Greeks, wha tuck it frae Pārsa, ae region o the kintra. We say Iran for the kintra and Persian for its leid.

Springs

  1. [1] F. Steingass, A Comprehensive Persian-English Dictionary (1892), entries rūd and mīnā. Digital Dictionaries of South Asia, University of Chicago.Steingass: rūd
  2. [2] ʻA.-A. Dehkhoda, Loghatnāmeh; M. Moein, Farhang-e Fārsi; H. Amid, Farhang-e Fārsi: entry رود, collectit by Abadis.Abadis: ROD
  3. [3] Saadi, Bustān (1257), openin, in praise o Muhammad ibn Saʻd ibn Abu Bakr, verse 4. Ganjoor.Ganjoor: Bustān
  4. [4] Ferdowsi, Shahnameh: Rudāba, princess o Kabul, mither o Rostam. Wikipedia, “Rudaba”.Wikipedia: Rudaba
  5. [5] Herodotus, Histories 7.61, owerset bi A. D. Godley (1920). Perseus Digital Library, Tufts University.Perseus: Histories 7.61
  6. [6] Wikipedia, “Name of Iran”, an the references it cites.Wikipedia: Name o Iran
  7. [7] Wikipedia, “Minakari”.Wikipedia: Minakari